Scam: Beverly Hills Time "review"

As a faculty member of an Ivy league, I get a lot of crazy e-mails. This one seemed legit at first:

Dear Professor,

The Beverly Hills Times Magazine is considering running an article on the hypotheses, biography, and pictures located at [redacted]. We are asking for your assistance because your extensive expertise was brought to our attention. …

Our main goal at this point is to determine whether there is any established scientific evidence that tends either to support or invalidate the hypotheses. We would also consider publishing one of your own articles as trade for your contribution. We are interested in opinions from multiple fields of expertise. If you do not have time please feel free to forward this to a colleague.

but there were too many red flags. I decided to see if there was any legitimacy to it, and it turns out that there isn't: http://icbseverywhere.com/blog/2010/03/how-to-live-forever-or-i-get-email/

While not a phishing attack, malware, or a Nigerian prince with the last name of Nakamura, it's still a type of link bait scam. Avoid.

And don't feed the trolls.