Ideally, we would all like to get jobs at large research universities where people are allowed to focus on their one particular speciality and where we are within a community of scholars who can recognize and celebrate our work. But the reality is that the majority of jobs are at small state colleges and liberal arts colleges where departments are small (three to four people) and you have to be a generalist.
That also means that your hiring committee will most likely be generalists. Often, faculty from other departments may participate in the search. These people may not know why your research is so critical to the understanding of one small aspect of social structure in XYZ-land. You may be the newest leading scholar in ABC microstudies, but they will not know what the significance of this is.